JOYCEAN PICS 2008
The Old Bushmills Distillery Co. Ltd.
Contents of This Page


  The Old Bushmills Distillery Co. Ltd.
  
  
CONTENTS 2008
   1  Tours IJJF Symposium 2008: "Re-Nascent Joyce"
   2  Tours and Joyce
   3  Tours: miscellanea
   4  La Maison du Vouvray
   5  Boat Trip down the Loire
   6  Chateau Royal or the Da Vinci Court, Amboise
   7  Paris and Joyce
   8  Paris: miscellanea
   9  Mont-Saint-Michel
  10  Dublin, Jew and Joyce: "Jublin"
  11  Dublin: miscellanea
  12  Athlone
  13  Clonmacnoise (Cluain Mhic Nois)
  14  Belfast: "You Are Now Entering Loyalist Sandy Row"
  15  Carrickfergus Castle
  16  The Hurry Head, East Antrim (Co. Antrim)
  17  Carrick-a-Rede
  18  The Old Bushmills Distillery Co. Ltd.
  19  Dunluce Castle
  20  The Giant's Causeway
  21  Seoul JJSK Conference 2008
  22  Seoul: miscellanea 2008

The Old Bushmills Distillery Co. Ltd.
24 June 2008

  The Old Bushmills Distillery was founded in 1608 and is now owned by the major drinks company Diageo.  Bushmills whiskey is produced, matured, and bottled on-site at the Bushmills Distillery in Bushmills, County Antrim, Northern Ireland.  The distillery is a tourist attraction, with around 110,000 visitors per year.  
Despite a lack of historical evidence, it is believed that troops of King Henry II enjoyed the taste of Bushmills some 400 years before the distillery became officially licensed in 1608 by King James I. In 1784 the Bushmills Distillery became an officially registered company.  From 1740 to 1910 Irish emigrants to the USA spread the word of Bushmills, and the product's wins in international spirit and whiskey competitions.  In the early 1900s the USA was a very important market for Bushmills (and other Irish Whiskey producers).  Prohibition in 1920 came as a large blow to the Irish Whiskey industry, but Bushmills managed to survive. Wilson Boyd, Bushmill's director at the time, predicted the end of prohibition and had large stores of whiskey ready to export.  After the Second World War the distillery was bought by Isaac Wolfson, and in 1972, it was taken over by Irish Distillers, meaning that Irish Distillers controlled the production of all Irish whiskey at the time.  In June 1988, Irish Distillers was bought by French liquor group Pernod Ricard.  
  In June 2005, the distillery was bought by Diageo for GBP 200 million.  Diageo has significantly increased production at the distillery and hopes to double production by 2011.  This is in contrast to the serious neglect that the brand suffered during its time under Irish Distillers, during which the whiskey stocks at Bushmills were severely decreased in order to increase the market share of Jameson Whiskey, which is Irish Distillers' main brand.  Diageo have also announced a large advertising campaign in order to regain a market share for Bushmills.  (Extracted from the site of Wikipedia.)

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The Old Bushmills Distillery Co. Ltd.
       The Distillery's address: 2 Distillery Road. Bushmills. Co Antrim. BT57 8XH, Northern Ireland
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 (Tuesday 24 June) The Old Bushmills Distillery Co. Ltd., 2 Distillery Road. Bushmills. Co Antrim
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 (Tuesday 24 June) The Old Bushmills Distillery Co. Ltd., 2 Distillery Road. Bushmills. Co Antrim
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 (Tuesday 24 June) The Old Bushmills Distillery Co. Ltd., 2 Distillery Road. Bushmills. Co Antrim
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 (Tuesday 24 June) Entrance to the Visitor Centre of the Old Bushmills Distillery Co. Ltd.
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 (Tuesday 24 June) The memorial plate of the "Old Bushmills' Pure Malt Whiskey" awarded "Grand Prize St. Louis 1904," the Visitor Centre of the Old Bushmills Distillery Co. Ltd.
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 (Tuesday 24 June) An old plate of the Old Bushmills Distillery Co. Ltd.
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 (Tuesday 24 June) Bushmills whiskey range on display, the Old Bushmills Distillery Co. Ltd.




        


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